Is SEO Really More Cost Effective Than Other Marketing Channels?
Although the results are never guaranteed, there are many online marketers who will tell you that it is more cost-effective to implement an SEO campaign for your website than it is to advertise on Google Adwords or Facebook, or to market your company through other marketing channels. But is it really the case? Read below to know.
Whether or not you save money on SEO really depends on two factors: Who does your SEO and how well you rank for your keywords. If you do your research online, you will see that there are many professionals out there who offer search engine optimization services. They can be classified into two: the SEO agencies and the freelancers also known as a seo consultant Of course, there’s a difference between the two in terms of price and you could be paying thousands of dollars per month with one and only hundreds of dollars with the other.
If the SEO professional you hire is good enough so that you are ranking at the top of the search results for hundreds of keywords, congratulations, you are halfway there to building websites credibility – for some reason, most people believe that the websites at the top are more reliable than others.
Being credible, however, does not automatically mean that you will be profitable. It is one thing to rank well in the search engines, and it is an entirely different ballgame to make these searchers click on the link to your website and, more importantly, buy from you. This why it is important that as you do not just hire any SEO professional, you need to hire a professional in Search Engine Marketing (SEM).
SEM professionals know that type of titles generate the most clicks and they also know how your description should be crafted so that people become intrigued. If you are like most website owners, you probably do not even know how to write good copy.
In any case, as you are about to hire, make sure that you talk to at least three SEO professionals who have experience in SEM. In order to get better results, you might want to hire those who specialize in your industry.
If you are a lawyer or a contractor, there are actually search engine marketers who specialize in ranking websites for lawyers and contractors. Once you are in consultation, make sure to ask for proof of their work. This is absolutely critical because anyone can claim that they made this website or that website rank for these and those keywords but have no proof to back it up. We can’t stress this enough, verified results are important.
How long does it take for your websites to rank? Well, that really depends on how difficult your keywords are. But you can expect for your rankings to move up after one month.
The typical SEO campaign lasts one month to six months. It took us just over 4 months to take a brand new website and rank it for the term SEO Kent on page one. Naturally we are still working on it, to get it higher in the rankings. Once the websites rank, you can sit back, relax and see the money come in for some time. This is THE reason why online marketers think SEO is cost-effective. With other marketing methods like advertising, you have to keep on advertising.